How much should I charge for a logo? This is a question many new designers constantly ask themselves, and others. Well…
The answer to that question depends on certain factors. Factors that aren’t going to be the same for every designer.
I am going to naturally assume you’re a new designer, or you aren’t doing a lot of logo design work. No worries, we all have our day one.
You finally feel comfortable using illustrator (/insert your design program here), and it’s time to make some money.
Hopefully lots and lots of money. There are no industry standards when it comes to logo pricing, but there are some things you should consider.
There are numerous factors to consider when coming up with the pricing for a logo that might potentially represent a brand that might be worth millions of dollars in the future. So, let’s dive right in.
We have all constantly searched google for a fair price or ball range for logo design, but truth be told there is no standard charge.
What you feel your work is worth, and what the client is willing to pay are key factors.
There are companies that charge $500 for a logo, and others that charge millions. So, what help determines the price of a logo?
The most important factor when considering the price of a logo isn’t designing, but the client.
Who are they? What do they represent? How large is their brand? How will they be using this logo?
Let’s take a company like Google for example. No designer or design firm in their right mind would bill a company the size of Google $2500 for a logo, creating a logo for a company of that size and magnitude is worth millions.
But why? Scale. Google has a massive brand. Google has apps, websites, phones, self-driving cars and many more products.
Products that all bear their company logo and branding, products that generate billions of dollars in revenue each year.
Services that are used by millions of people across the globe. Products that will be bearing a design that you help created for this company, and represent so much for it.
A company’s logo is the forefront of their branding, and corporate identity. Good branding impacts how consumers perceive a company and how they will interact with their brand.
Regardless of what type of product a company is selling, their branding will always be an important marketing tool that they will attempt to showcase in the best light.
A personal trainer who is just starting out with a few clients a week might not see the value in a $500 logo.
This trainer’s brand hasn’t fully developed yet and thus it doesn’t value very much at the time.
$500 might be a little too steep for an upcoming fitness maniac on the come up, which is okay. Either this isn’t a client for you, or a compromise is made.
How complex is the logo request? Is it something simple? Will this be a challenge to design?
How fast does the client want this request to be completed? How busy is your work load?
The request is an important factor to consider when creating a logo, especially when working with clients who have a limited budget.
Do you feel comfortable with this request? Done something like it before? Is the price you have in mind a fair value for all the work you must accomplish.
Clients often allow their imagination to run wild beyond their budget, and as a designer you must be realistic with your capabilities and the client’s budget.
A complex problem is just a collection of simple issues, break it down to it simplest form and start from there.
Once you start to see all the parts needed, it will help with coming up with a quote you feel comfortable with.
All designers are not the same. We have different styles, different approaches, and value our work differently.
Do you have the experience needed to provide a smooth experience for your client? Do you feel confident enough in your skill-sets not to feel limited when designing a logo?
You have a set of skills that not many people have, and someone wants to pay you for it. Now it’s time to value those skills respectfully. Value is something designer put on their work over time.
With experience comes confidence, and with that confidence comes self-value.
At the end of the day, it comes down to you whether you want to accept a job or not. Even the simplest concepts can prove to be difficult, so be mindful of that when calculating a price.
Be aware that the client might be picky and want numerous revision, or drastic changes.
Okay, you have considered all these factors and don’t know how much to charge… But what you are looking for is an actual number.
Well that’s up to you to decide while considering the factors listed above. Logos aren’t cheap, and they aren’t for everyone.
A logo is a symbol that represents a company and a brand, and it holds a lot of value.
A logo isn’t like a Facebook profile, not everyone has to have one. Companies have logos, and they also have expenses.
Respect yourself while creating a price, design is hard work.